Cookie & Tracking Technologies Policy

Last Updated: July 15, 2025

1. Why We Use Cookies

We deploy cookies and similar technologies to:

• Deliver core site functions (e.g., secure log‑in, benchmark uploads)
• Measure traffic and diagnose performance issues (analytics)
• Serve interest‑based ads after you leave our site (retargeting)
• Attribute affiliate commissions and understand marketing effectiveness

2. Types of Cookies

Strictly Necessary: Auth tokens, CSRF tokens, load‑balancer stickiness (Session – 30 days)
Analytics: Google Analytics 4 (_ga, _gid), internal benchmark‑run IDs (24 h – 13 months)
Functional: Language, dark‑mode, or dashboard preferences (6–12 months)
Marketing / Affiliate: Referral tracking (30 days)
Retargeting / Advertising: Google Ads, Meta Pixel, LinkedIn Insight Tag (Up to 90 days)

3. Your Choices

California: Use 'Do Not Sell or Share My Info' link
Other States: Same, with Global Privacy Control (GPC)
EEA/UK: Consent banner before non-essential cookies
Industry Tools: AdChoices, NAI, DAA
Platform-Specific: Google Ads, Meta, LinkedIn
Global: Browser settings

4. Interest-Based Advertising (Retargeting)

Cookies track site visits for retargeting via Google Ads, Meta, LinkedIn, etc. Data includes page visits, hashed identifiers, and limited geolocation. Benchmark data is not shared.

5. Third‑Party Cookies & SDKs

We use Google Analytics 4, Plausible, Impact.com, Stripe, Meta Pixel, LinkedIn Insight Tag, and Cloudflare.

6. Browser Controls

Chrome: chrome://settings/cookies
Firefox: support.mozilla.org
Safari: support.apple.com
Edge: edge://settings/content/cookies

7. Do Not Track

The Site does not respond to DNT signals, but honors Global Privacy Control (GPC) where required.

8. Changes to This Policy

We will post updates here with a revised date and re‑prompt consent where required.

9. Contact

Questions? Email [email protected] or write to:
WNY IT Services Inc. – Privacy Team
8185 Sheridan Drive, Buffalo, NY 14221, USA.